Visit Falkirk Growth Fund - Film 2

Watch the Video, plus KPI figures.

Visit Falkirk Growth Fund - Film 2. Watch the Video by clicking the link

 

Agreed Claim Key Performance Indicators

Progress to date and comment:

Please provide any results detail of the monitoring and evaluation, etc.

To increase website traffic by 10% over the period of the campaign (current website views from 30,000 to 33,000).

Website traffic in July 2017 – users 5582, page views 16,791

New visitors 84.5% of the traffic.

Partners have added the video to their sites and will feed back with information in due course.

Grow the Visit Falkirk social media audience in the following areas:

a)    Facebook page likes from 9611 to 10400

b)    Facebook average monthly reach  from 118k to 180k

c)     Facebook engaged monthly users from 6.9k to 8.5k

d)    Facebook video views at 297k across campaign period for all videos

e)    Instagram followers from 611 to 750

f)      Twitter followers from 1542 to 1683

a)    From 9611 to 10647

b)    Monthly reach for July 2017 – 210,995

c)     July 2017 – 21,108

d)    Film 1 video views – 91,311

e)    From 611 to 847

f)      From 1542 to 1772

In addition to the stats above, it has been arranged for the films to be shown at the Bo’ness Hill Climb Event at the beginning of September. Falkirk Community Trust are screening the films in Sports and Leisure Center’s throughout the Falkirk area, and are in the process of gaining permissions for the film to be shown at the Hippodrome cinema before family movies.

Sportsters Bar has agreed to show the film during day service on 60 screens throughout the premises.

The Family Fun Film was also added to The Land Called Scotland Facebook group, and received positive responses.  

To create a YouTube channel, with the aim to have 250 organic video views per video.

Film 1 has received 833 organic views.

To increase the already existing database through the radio advertising campaign and to collect a further 1000 contactable email addresses through prize draw competitions and promotions.

The radio campaign is still ongoing - stats unavailable.

Initially a contract had been signed with Global to promote the area on Capital FM, however after looking at the demographic of Capital, the Relationship Manager agreed to run the campaign on both Capital and Heart FM to reach the demographic we are targeting.

Campaign 1 –

Heart and Capital combined online competition, ran from 3rd July to the 17th July, winner was chosen - Lynsey Shovlin and family will be visiting the area on the weekend of 9th September.

Campaign 2 –

Heart North East Newsletter issued 4th August.  18th August campaign ended – awaiting winner details.

Sponsorship running on Capital North East, full region throughout daytimes, which ends 29th September.

To target three specific types of travel bloggers for example, Adventure, Heritage and Family Friendly bloggers, and gain a positive and well received response.

This is planned for September 2017 onwards.

 

Agreed Claim Key Performance Indicators

Progress to date and comment:

Please provide any results detail of the monitoring and evaluation, etc.

To increase website traffic by 10% over the period of the campaign (current website views from 30,000 to 33,000).

Website traffic in July 2017 – users 5582, page views 16,791

New visitors 84.5% of the traffic.

Partners have added the video to their sites and will feed back with information in due course.

Grow the Visit Falkirk social media audience in the following areas:

a)    Facebook page likes from 9611 to 10400

b)    Facebook average monthly reach  from 118k to 180k

c)     Facebook engaged monthly users from 6.9k to 8.5k

d)    Facebook video views at 297k across campaign period for all videos

e)    Instagram followers from 611 to 750

f)      Twitter followers from 1542 to 1683

a)    From 9611 to 10647

b)    Monthly reach for July 2017 – 210,995

c)     July 2017 – 21,108

d)    Film 1 video views – 91,311

e)    From 611 to 847

f)      From 1542 to 1772

In addition to the stats above, it has been arranged for the films to be shown at the Bo’ness Hill Climb Event at the beginning of September. Falkirk Community Trust are screening the films in Sports and Leisure Center’s throughout the Falkirk area, and are in the process of gaining permissions for the film to be shown at the Hippodrome cinema before family movies.

Sportsters Bar has agreed to show the film during day service on 60 screens throughout the premises.

The Family Fun Film was also added to The Land Called Scotland Facebook group, and received positive responses.  

To create a YouTube channel, with the aim to have 250 organic video views per video.

Film 1 has received 833 organic views.

To increase the already existing database through the radio advertising campaign and to collect a further 1000 contactable email addresses through prize draw competitions and promotions.

The radio campaign is still ongoing - stats unavailable.

Initially a contract had been signed with Global to promote the area on Capital FM, however after looking at the demographic of Capital, the Relationship Manager agreed to run the campaign on both Capital and Heart FM to reach the demographic we are targeting.

Campaign 1 –

Heart and Capital combined online competition, ran from 3rd July to the 17th July, winner was chosen - Lynsey Shovlin and family will be visiting the area on the weekend of 9th September.

Campaign 2 –

Heart North East Newsletter issued 4th August.  18th August campaign ended – awaiting winner details.

Sponsorship running on Capital North East, full region throughout daytimes, which ends 29th September.

To target three specific types of travel bloggers for example, Adventure, Heritage and Family Friendly bloggers, and gain a positive and well received response.

This is planned for September 2017 onwards.